Meet the artist behind SOFTBOY.

Momentary Tattoos & Wearable Art

My tattoo books are becoming more intentional, allowing me to focus on pieces that feel aligned and meaningful. At the same time, I am opening new ways for people to enjoy my work through Momentary Tattoos, plant-based designs that last one to two weeks and offer a playful way to try on art.

ISLE Tattoo Studio

I also own and operate ISLE Tattoo, a studio built around creativity, community, and thoughtful artistic practice. It is a space that reflects the values behind everything I make: clarity, care, and lasting expression.

Whether I’m drawing, tattooing, or building spaces for other artists, my goal is always the same: to share art that resonates and to bring dreams to life.

Hey, I’m Jared, an artist based in Toronto, better known as SOFTBOY. Art has always been my passion and the way I bring imagination into something real. It is how I connect with people and share the ideas that inspire me.

Designing Tattoos With Intention

Tattooing and illustration are my favourite ways to tell stories. I’m drawn to creating fine-line and ornamental tattoos that feel personal, intentional, and considered, with an emphasis on balance, flow, and how a piece lives on the body over time.